Still vs Video
Recently, Instagram changed its algorithm to support both photographs and videos equally. How have you found the change?
Have you found that Reels, while boosting the audience experience, are speeding up or slowing new growth and customers?
How about static posts? Now sharing relevant information is being prioritised, are you reaching more people and converting again since more of your followers are seeing your still posts?
Mastering video content for any business or service is a must, even if your aesthetic or current model isn’t built this way. It is something that no business owner can ignore—more and more people are favouring skimmable, instantly-consumable videos over reading content.
But let’s not forget the OG, static types of content.
Images, typography, or infographics still have a place within your message, but the way in which you use these is changing, and you must adapt.
People buying online will still like to see a static image of products to be able to see specific detail properly, but as an accompanying example with the video, Capturing special moments or places with a photographer won't be replaced in full, data-driven graphs or journey mapping continues to be clearer with static images. These are just a few.
How are you accommodating the latest algorithm change in your business? Here are some great places to start:
Record an ‘about us’ video on your website instead of just a blurb—it creates trust and is often more welcoming to prospective clients.
Capture elements of your work process—it may not seem interesting to you, but I guarantee it will be to others.
Let the audience into your brand vibe—share your latest news or content aligned with your values, pair it with great music and create an environment relevant to your business. It’s all visual communication, baby.
Make a video about the features and benefits of your products—while people often glaze over these, they indeed absorb the information and your passion for the product when they are watching.
Here’s a great example of a product video I styled recently for Bonny. Customer and sales feedback tells us that these videos were the reason many added to cart over their competitors:
OK, Heather, that all sounds great, but I’m not good with this stuff, and I don’t really have the time to spend on it.
It’s all good. Hard relate. That’s why I’m helping all sorts of brands across the Australian business landscape—the ones who are too busy nailing their goals to teach themselves how to make thoughtfully-curated, vitally important video content for their social media and digital marketing initiatives.
If you need help knowing where or how to start, please reach out for a free initial consultation.
I’m only too down for a chat about this area!
Happy videoing,
Heather
