Aesop - Stacked
Aesop's recent pop-up store in Tokyo was designed by stacking utilitarian chairs, creating walls and display shelves.
This is such a clever way to create a temporary and useable space. It would be good to see more companies utilise such a simple method and materials to adapt these pop-up stores for their needs. However, I'm not sure if the shelves created by how the chairs are stacked are too deep and awkward for customers to really access the products. Also being aware of the dreaded pram (let alone the double pram), children and general customer clumsiness, it makes me nervous thinking what may happen if the stacks were bumped in just the wrong way?! I'm sure these were secured suitably but it does still make me nervous.
Overall stunning example of Aesop innovation and creativity. HER