Founded in Australia, Aesop is truly a leader in world store design and concepts. Each store is uniquely designed and often with a theme or material in which the design is based around.
The Paris store has been designed by Melbourne's March Studio. Utilising 3,500 pieces of wood they have customised the store to highlight the beauty of the timber; the rawness, imperfections, texture and its beauty. What I love about this concept is how it mirrors the natural beauty and complexity of skin, complimenting the end use of the product, natural ingredients and quality bringing the design full circle.
From a merchandising perspective the timber shelves have been created at a great width and depth to hold the bottles, allowing for customers to shop freely from the displays as well as creating versatile shelving which will cater for the fluctuating range. HER