Challenging Spirits

Citizen have created an spectacular display for this years Baselworld watch and Jewellery exhibition.

Outlining their fundamental identity of “Challenging Spirits” they have suspended tens of thousands of watch pieces by wire throughout this space. They have been methodical in their planning, they have installed walkways to move people through the space and highlight their latest watches. The lighting has been carefully displayed to highlight the movement of the pieces throughout different times of the day.

This display space will be renewed every year as a part of a 4 year evolving display.

Most installations like this are designed well but once the first planning is complete, feeling, emotion and gut usually drives the actual installation itself. This space has been installed by endless planning and the outcome is truly is a magical. HER

Source: http://retaildesignblog.net/2013/05/24/fro...