Bold and Strong

I’m not usually a fan of headless mannequins, they are usually unfinished and quite dated, but to me these Chloe mannequins are different, clean and modern.

The hanging poles suspended within the clean and minimal environment exudes a strong yet feminine display. The spot lights are bold and strong, allowing for the looks to speak for themselves. The lighting also creates dramatic negative space, when thoughtfully created adds to the strength of the display.

The layout of the mannequins also creates fabulous depth within the space. The placement of the coloured outfits draws your eye back into the store, and also from the store out into the window space. HER