Target Marketing

The team at Target NYC have created a life size dollhouse in Grand Central Station. The dollhouse was built in 54 hours, with over 3000 Threshold products styled for the customer.

This is such a fun interactive way for customers to see and feel the products. It also opens up the traffic flow to people who would otherwise have been too time poor to head into a Target store to see the range for themselves and enabling additional sales online. HER