Neon Paris

These windows within the Printemps department store in Paris are very cool and such a great display of modern simplicity.

I’m also a fan of neon lights within display, although they are not always done well. The champion of the Printemps display is a great combination of geometric shapes that highlight depth and contrast within the space.

I also love the negative space within the windows, there is a real talent in utilising this space without it being dead space, which in retail can equal a loss of money.

The subtle matching of the mannequin styling to the lights also shows a great attention to detail by the Merchandisers. HER